image of hot sauce bottle design

Hot Sauce Package Design Concept

Marguerite's Hot Pepper Sauce is a packaging concept for a hot sauce brand done during a package design course at the University of Minnesota. It is a gift set that consists of three bottles of hot sauce in a laser cut and engraved wood box. This project allowed me to work with pattern which is something I don't always use in design, so it was interesting working with text and illustration layered over a pattern.

One of my objectives was to show the heat level of each sauce through color and illustration, as well as supportive icons on the side of the bottle. I chose Jalapeno, Habanero, and Ghost Pepper as they were distinct colors to work with. The illustrations for the package design were inspired by Dia de los Muertos, I wanted them to be somewhat comical, going along with the fun aesthetic of the brand.



image of habenero hot sauce bottle design image of ghost pepper hot sauce bottle design image of jalapeno hot sauce bottle design image of hot sauce gift box image of hot sauce gift box