NODA is an association that is home to over 2,100 professionals who work in the field of orientation, transition, and retention on college and university campuses across the globe. Due to the COVID-19 pandemic, NODA decided to move their conferences online, in which I started the process of deveolping an online experience to replace their largest, annual event. I had been working with the association as an intern and had already created all of the branding for this event, thinking it would take place in-person and excited it would serve as a sort of homecoming for the association. I learned to totally let go of some work, as much of what I designed was print material like signage and drayage.
Throughout this process, I found using the MoSCoW method of organization incredibly helpful for the conference planning team and myself to prioritize ideas, as well as collaborate on how to convert events that usually take place in-person into an online experience. It was an incredible experience to watch this event take place, see the website being used and posted about on social media, and see our traffic on Google Analytics spike when the event started. I look forward to creating more virtual and hybrid events!